Marketing is important for an open science NLP project such as Harmony for several reasons:
In addition to these specific benefits, marketing can also help to:
Overall, marketing is an essential part of any research project on the scale of Harmony. We don’t have corporate sponsorship and we’re not funded by a university department. By effectively communicating the project’s value and potential, marketing can help to achieve the project’s goals and make a real impact on the world.
In order to raise awareness of Harmony, we have taken the following marketing initiatives:
In future, we plan to:
We hope to raise awareness, attract contributors, build support, and enable Harmony to prosper and develop further in the long term.
We have prepared branding material for the Harmony project. In the modern online world, even academic projects can benefit from branding initiatives.
Our brand manual is available as a PDF and we have a Github repository with all branding resources: https://github.com/harmonydata/brand
We prepared a number of graphics using Figma (screenshot below):
These graphics feature throughout the site and on our social media accounts.
The fonts used for Harmony are Montserrat and Pragmatica.
0de5b2
rgb(13, 229, 178)
0f1854
rgb(15, 24, 84)
2b45ed
rgb(43, 69, 237)
You can also have Gradient (Aquamarine + Platinate Blue)
fefcfb
rgb(254, 252, 251)
00af54
rgb(0, 175, 84)
aeb8fe
rgb(174, 184, 254)
fb4d3d
rgb(251, 77, 61)
The Harmony Hackathon Come and join us for a day of coding, collaboration, and creativity at the Harmony Hackathon! Whether you’re a seasoned programmer or just starting out, this event is perfect for anyone interested in tech and innovation. You can sign up on Eventbrite! The Hackathon event will be held at Chandler House (UCL), providing a vibrant and inspiring atmosphere for all participants. Get ready to work on exciting projects, learn new skills, and connect with like-minded individuals.
How to Harmonise Questionnaires - 10 Practical Steps (+ 1 Bonus Tip) Data privacy is a big challenge today. It’s all about what we share and what we don’t. Zoher Karu said it well: “One of the biggest challenges is around data privacy and what is shared versus what is not shared. And my perspective on that is consumers are willing to share if there’s value returned. One-way sharing is not going to fly anymore.