The aims of the survey were to study the behaviour of shoppers in two North London shopping centres - Wood Green shopping centre and Brent Cross shopping centre, and to understand the motivations and desires of consumers. Relationship between shopping and identity; local shopping in North London; likes and dislikes of shopping; feedback on design of the shopping centres; time and money spent and activities whilst at shopping centres; who people like shopping with (families, friends, etc.); perceptions of shopping as an activity and views of shopping centres; frequency of use of high street, shopping centre and market in the locality; differences between shopping on the high street and shopping at malls.