The aim of this survey was to gauge for the first time public attitudes to, and participation in, <i>heritage presentations</i>; to understand why certain social groups tend to participate and others do not; to gauge public images of and attitudes to archaelogy and the past. The data, covering both heritage visitors and non-visitors, is linked in with sociological theory. Variables Attitudes to museums; participation in museums, historic houses, castles and ancient monuments; images of the past; images of museums; images of archaelogy; demographic variables such as age, sex, education, status.