The data represent the UK contribution to an 8-nation study of ageing in Eastern and Western Europe's rural areas. The study aims to identify cross- national factors which influence the social, material and economic situation of the rural elderly. In addition, the UK component examines attitudes towards paying for health and social care services. All respondents: household composition; amenities; attitudes towards paying for care; social networks; savings. Older respondents: in addition to above: housekeeping; social contacts; social support; shopping; personal attitudes; medical care; leisure activities; media consumption; employment; income.