The purpose of this study was to describe the staying visitor population, to estimate its size over the season, to elicit reactions to the resort and investigate details of trip-making and expenditure while on holiday. The timing of the decision to visit Morecambe was also covered. Holiday plans for 1973 (location), source of information, influences, method of booking (where applicable), type of accommodation, reasons for choice, particular likes/dislikes about Morecambe in 1972. Background Variables Age, sex, marital status.