The purpose of this study was to learn about the problems and pitfalls of tourist interviewing, and to gain familiarity with the methodology. Place of residence (distance from Morecambe), method of transport, time of arrival/departure. Reason for visiting Morecambe, last place visited for a day trip, activities during day trip, places visited in Morecambe during stay - suggested improvements. Changes noted in Morecambe since first visit (where applicable). People respondent was spending the day with, expenditure. Background Variables: age, sex, occupation of head of household.