The purpose of this study was to investigate the role of the British mass media in influencing the attitudes and beliefs of white British people regarding coloured people. Attitudinal/Behavioural Questions Perception and opinion of coloured people, attitudes to immigrants, contact with coloured people, assessment of media treatment of coloured people. Respondent's exposure to television, radio, newspapers and magazines. Leisure activities. Background Variables Age, sex, marital status, number of children. Residence: tenure; household status; number of people in household; employment status of respondent and/or head of household. Occupation: type; grade; nature of firm; income. Education: type of school; age finished full-time education; further education; highest qualification obtained. Car ownership. (Most background questions asked of adults only; child asked to supply parent's occupation.)