The study explores the factors influencing the adoption of telemedicine services in Bangladesh. A quantitative approach was employed with a semi-structured questionnaire. Key findings indicate that trust and perceived usefulness are the strongest predictors of telemedicine adoption, while perceived ease of use also plays a significant role. Resistance to use was not significant, likely due to the urgency caused by COVID-19. However, perceived risk and technology anxiety negatively impacted adoption, highlighting concerns over data security and digital literacy. Surprisingly, social influence and facilitating conditions did not significantly affect adoption. The study suggests that addressing security concerns, improving digital literacy, and enhancing user-friendliness are critical for increasing telemedicine adoption in Bangladesh.

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