The main aims of the Direct Marketing Farms Survey, 1979 were:to establish the structural characteristics of pick-your-own direct marketing enterprises on farms in England;to estimate the areas of crops under pick-your-own;and to measure recent changes in pick-your-own and motives of farmers. Variables: size of farm, areas of pick-your-own crops 1970-77, main motives for pick-your-own, services provided, impact of pick-your-own on farm business, types of advertising, pricing policy, locational attributes: roads, urban areas