The objectives of the demonstration farm project included the demonstration of the integration of conservation and agriculture to those involved in the industry. The monitoring exercise was designed to assess the impact of the demonstrations, and to a lesser extent to examine their influence within the local farming community. Attitudinal/Behavioural Questions Assessment of demonstration, discussion, display boards, land use/management changes, visual features; reasons for attendance; possibility of applying principles demonstrated to own farm (farmers and landowners only). Background Variables Occupation, whether tenant or owner-occupier (farmers only), acreage of land farmed or owned (farmers and landowners only).