To explain why people voted the way they did in the general election, 1987 Variables Vote, negative voting, direction and strength of partisanship, time of voting decision, 1983 vote, issue saliency, party preference on various issues, leader, self-interest, policies, best and worst P.M., attitudes to privatisation, taxes vs. services, nuclear defence, causes of unemployment, change over past five years, results of polls, banning of polls, record and prospect of economy, effectiveness of parties, campaigns, whether Mrs. Thatcher should retire, and if so, her successor, reasons for voting choice and for not voting Lib/SDP.