Marketing is important for an open science NLP project such as Harmony for several reasons:
In addition to these specific benefits, marketing can also help to:
Overall, marketing is an essential part of any research project on the scale of Harmony. We don’t have corporate sponsorship and we’re not funded by a university department. By effectively communicating the project’s value and potential, marketing can help to achieve the project’s goals and make a real impact on the world.
In order to raise awareness of the tool, we have taken the following marketing initiatives:
In future, we plan to:
We hope to attract contributors, build support, and enable Harmony to prosper and develop further in the long term.
We have prepared branding material for the Harmony project. In the modern online world, even academic projects can benefit from branding initiatives.
Our brand manual is available as a PDF and we have a Github repository with all branding resources: https://github.com/harmonydata/brand
We prepared a number of graphics using Figma (screenshot below):
These graphics feature throughout the site and on our social media accounts.
The fonts used for Harmony are Montserrat and Pragmatica.
0de5b2
rgb(13, 229, 178)
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rgb(15, 24, 84)
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rgb(43, 69, 237)
You can also have Gradient (Aquamarine + Platinate Blue)
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rgb(254, 252, 251)
00af54
rgb(0, 175, 84)
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rgb(174, 184, 254)
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rgb(251, 77, 61)
How are research funders reacting to the AI governance vacuum? A recent article by Sense about Science, a leading independent charity that promotes the public interest in sound science and evidence, highlights the growing need for responsible AI governance in research. The article, titled Research funders tackle AI governance vacuum with pragmatic guidance, discusses the alarming gap between the rapid development and adoption of AI tools, and the lack of clear frameworks for their safe and ethical use.
Tech Talk at the AI|DL AI Meetup (London) Artificial Intelligence and Deep Learning for Enterprise Thomas Wood presents the Harmony project at the 19th AI and Deep Learning for Enterprise meetup on 8 October 2024. In case you missed the talk about Harmony on Tuesday at Civo Tech Junction with AI and Deep Learning for Enterprise sponsored by Daemon, you can now watch the recording of the live stream on AI|DL’s channel.