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Data Harmonisation for Marketing Success: Strategies and Insights

Data Harmonisation for Marketing Success: Strategies and Insights

In the digital age, where data is as valuable as currency, marketing professionals face the challenge of navigating through vast oceans of information. The key to unlocking the potential of this data lies in harmonisation - a process that not only streamlines disparate data sources but also unlocks profound insights for targeted and effective marketing strategies. Data harmonisation is a critical process in the marketing world, enabling organizations to standardize, integrate, and leverage data from diverse sources for strategic decision-making.

Harmonised Data

Harmonised Data

About Harmonised Data and The Harmony Project If you’ve ever heard of data integration then you can easily understand what harmonised data or data harmonisation is: where disparate data sources are brought together into a single, unified location. But where harmonisation goes a step further is that it reorganises data according to the parameters set by a single schema. Let’s say you want to combine surveys or questionnaires on mental health with different kinds of wording for similar questions, like “anxiety vs.

Upcoming Tech Talk at AICamp meetup

Upcoming Tech Talk at AICamp meetup

Upcoming Tech Talk: at the AICamp AI Meetup (London): AI, Generative AI, LLMs Update: you can download the slides from the presentation here We’re pleased to announce that Harmony will be showcased at the upcoming AICamp AI Meetup in London on 27 March. You are invited to AICamp’s monthly in-person AI meetup in London. Join us for deep dive tech talks on AI, GenAI, LLMs and machine learning, food/drink, networking with speakers and fellow developers

Data Harmonisation in Healthcare: From Public to Private Records

Data Harmonisation in Healthcare: From Public to Private Records

Introduction In the realm of healthcare, integrating and harmonising data across public and private records is crucial for advancing patient care, research, and policy-making. Data harmonisation in healthcare is a pivotal process for integrating diverse data sources, ranging from public health records to private medical data. This endeavor aims to standardize and unify data for more comprehensive insights, enhancing patient care, research capabilities, and policy-making. This blog explores the concept, significance, and methodologies of data harmonisation in healthcare, referencing key sources and projects in the field.

Tabulating Questionnaire and Survey Result Data

Tabulating Questionnaire and Survey Result Data

Tabulating questionnaires and survey results is a crucial step in data analysis, providing insights into patterns, preferences, and trends among your respondents. This comprehensive guide will walk you through the process, from understanding basic concepts to applying these principles through a practical exercise. By the end, you will be equipped with the knowledge to efficiently organize, analyze, and interpret your survey data. Introduction Tabulation involves organizing and summarizing data in a structured format, usually in tables, to facilitate analysis.

10 Data Harmonisation Examples That Move Businesses and Organisations Forward

10 Data Harmonisation Examples That Move Businesses and Organisations Forward

Did you know that every day, humanity generates 2.5 quintillion bytes of data? That’s like stacking CDs from Earth to Moon twice! Decisions are increasingly driven by data, which is a big reason why the practice of data harmonisation has become essential in research and the realm of business analytics. Data harmonisation means combining data from different places to make sure it matches up and can be compared. This is vital for making sense of the huge amounts of data we collect and helps us find clear and important insights.

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